Can two brands selling the same products portray two completely different aesthetics?
The answer is a big resounding yes, looking at soap and glory and Aesop in todays seminar was an eye opener in terms of acknowledging how important the presentation of a product is in terms of the audience it attracts and the general frist impression.
“you never get the chance to make a first impression twice”
This was something my lecturer said in class and of course i have thought about this before in terms of personal gain but never when thinking about the presentation of a product.
Soap and Glory
These are just some of the key features of the soap and glory brand, from the colour of their packaging to the 50’s theme, it’s a fun creative brand, i think that the general consumer is a parent buying a christmas present, or a young teen. The stand/store layout is a typical flirty style made for a female audience.
This brand has a completely different way of appealing to consumers, keeping it classic and neat, showing there’s nothing artificial in the products putting the quality at a higher importance than the look of the packaging.
comparing these two toiletries brands
can you guess which is which brand? A or B?
- vintage retro
- accessible/ generic
- gender fluid
- exclusive/ original
What i think is important is that these two brands have recognised what they want to portray to the consume rand have targeted a gap in the market they feel their product can fill. i think its important to think about this in every aspect when in the creative process or within self growth.
- what do you want to say?
- how can you say it?
- who do you want to hear it?
When creating and evaluating think about this post and depth in which a first impression can really be the first and last someone takes on board.